WELCOME TO BADDIE BEAUTY: LEARN FROM DEJAH OMARI.
Baddie Beauty first opened it's doors in 2019. It is the 'go-to spot for high-quality waxing treatments at prices you can afford'.
I've had the pleasure of returning to Baddie Beauty a number of times. & the one thing that is a consistent review amongst all customers of Baddie beauty is always that...
THE CUSTOMER SERVICE IS ALWAYS 10 OUT OF 10.
Entering the sanctuary that is Baddie Beauty is not just for you give your money, get your treatment and go. It's more than that because Baddie Beauty more than just a Beauty Salon... It is a whole experience.
Your beautician will tell you about the causes of those persisting spot/ingrown problems... she will refer you to the correct treatment, and will never force her customers to do a treatment she knows they don't need.
Sometimes having someone doing treatments on your skin can be quite daunting for some people, and Baddie Beauty does nothing but make customers feel comfortable and settled.
Baddie Beauty offers many different type of beauty treatments. Starting with intensive beauty treatments such as a Brightening facial from the Deluxe facials menu. To Brazilian and Hollywood waxes as part of Intimate waxing. As well as offering Extraction services in any area of your choice. Depending on the treatment you choose you may get an ultrasonic cleanse with steam or an electric extraction.
Baddie Beauty also sells a homemade Brightening serum which works to reduce dark spots from hyperpigmentation, scars and discoloration. Which includes natural ingredients such as Tea Tree oil and raw manuka honey.
SO WHO IS BEHIND 'BADDIE BEAUTY?'
So who is behind 'Baddie Beauty'?
I had the pleasure of sitting down and talking to the brains behind Baddie Beauty.
Upcoming Tycoon Dejah Omari.
Dejah Omari is a 22 year old Beautician based in Lewisham, South East London. The CEO of Baddie Beauty, also known as 'Galaxy Baddie' also began to make her mark while reselling branded sneakers in her other business called 'Talk Yo Crep'.
BEING THE BEAUTY ENTHUSIAST SHE ALREADY WAS, SOMETHING DREW HER BACK TO THE BEAUTY WORLD... DEJAH FOUND HER GAP THE MARKET, PLANTED HER SEEDS, AND THIS IS WHERE BADDIE BEAUTY BLOSSOMED.
DEJAH HAS BARGED PAST ANY COMPETITORS IN HER WAY. SHE HAS STEPPED HER FOOT IN THE DOOR WITH HEAVY PRESENCE AND WITH NO HESITATION HAS FOUND HER PLACE IN THE BEAUTY MARKET. SHOWING US ALL HER TRUE PASSION FOR ENTREPRENEURSHIP.
'I FOUND MY GAP IN THE MARKET AND I RAN WITH IT, I STARTED WATCHING VIDEOS DAILY AND PRACTISED ON MY FRIENDS AND FAMILY, THEN MY BEST FRIEND CALLED BANKE BOUGHT ME A WAXING COURSE, AND EVER SINCE THEN. I HAVEN'T STOPPED.'
TELL US ABOUT YOUR VENTURES LEADING UP TO BADDIE BEAUTY, SUCH AS 'TALK YO CREP', HOW DID THIS HELP YOUR TRANSITION?
'When lockdown came I was comfortable with money and I stopped taking appointments for Baddie beauty, because of this I started working for Deliveroo and Uber Eats for extra streams of income.
After this, I was thinking to myself 'how can I make money?', then I start to see a large demand for resellers, the transactions were simple, and I didn't have to invest all my money in making these flips.
While making money from shoes, my friend called Demi, who is a youtuber asked me what happened to Baddie Beauty, and told me I should start it again. Ever Since then I made Baddie Beauty a Priority... And that was it.'
FIRSTLY TELL US ABOUT ALL YOUR MAIN SERVICES... THEN ABOUT ANY NEW SERVICES, & PRODUCTS.
'Main services include Brazilian and Hollywood waxes... But advice to all girls, it just makes more sense to get a Hollywood wax, spend an extra £5 and get your arse waxed too, more value for your coins'
The second main service that people come for are Vaj-Facials, this is fairly new alongside normal facials, I've also added on Booty facials; which is not an essential unless you suffer from acne on your bum or hyperpigmentation.'
STARTING BADDIE BEAUTY IN NOV 2019, WHAT IS YOUR MAIN INSPIRATION FOR DOING BEAUTICIAN TREATMENTS / SERVICES ?
' I was just sitting in my room, I used to have a bunk bed, a double bed and a 28inch TV. And I would just be watching this woman on Youtube taking puss out of vaginas. She was getting over 3 million views and I thought to myself 'This is mad, and no one is doing this in London'
I was thinking that I have these type of spots... and I didn't think other people had them. Searching up extractions on the internet... literally came up with nothing. That's when I realised no one else is really doing what I'm doing.'
'I found my gap in the Market and I ran with it, I started watching videos daily and practised on my friends and family, then my best friend called Banke bought me a waxing course, and ever since then. I haven't stopped.'
HOW HAS IT BEEN SINCE BEGINNING YOUR YOUTUBE CHANNEL ?
'So all my friends told me to start a YouTube, but I was hesitant at first. Then the first time I posted I was getting like 2k views... which I was happy with, it was a good start... Then I posted the second video and it blew up!
Watching the growth has been crazy, from 2k subscribers to 4.98k subscribers, with almost a million people viewing my content as a whole, I really thank the people around me, because without them pushing me I would'nt have started it.'
'WE CAN SEE THAT YOUR SLOGAN IS “CONSISTENCY IS KEY” , TELL US MORE ABOUT THE IMPORTANCE OF CONSISTENCY IN BUSINESS
Consistency is key for everything you do, it is important in everyday life.
For example, if you come to wax, you need to stay consistent in waxing, because the one time you shave in-between. Its all messed up.
If I stayed taking my break with Baddie Beauty... I would have remained comfortable, when I should be aiming to be content.
No matter what is going on around you, you should always be aiming to be content with whatever you do or you have. Whether you work at Tesco, or anywhere, you should always aim to be the manager. You should aim to be the best. and that only comes from staying consistent. and that is why Consistency is key.'
WHAT WOULD BE ONE PIECE OF ADVICE THAT YOU WOULD GIVE TO A YOUNG PERSON WHO WANTS TO START THEIR OWN BUSINESS VENTURE
'DO IT! You just need to START! I tell my friends and any young people who talk to me that you just need to run your own race. And win it. Your path is set out for you and no one else.
A homeless person who wants to be a homeless person has already run their race. They've reached their goal. Someone like Elon Musk hasn't even reached it goals yet and he's the second richest man in the world!
Do something different, find what you like, put it into a craft and just don't look back.'
SO WHAT MAKES DEJAH UNIQUE?
' I FOUND MY CRAFT, I CAN WAX GIRLS IN 5-10 MINUTES DEPENDING ON THE TYPE OF VAGINA... BUT I ALSO PROVIDE THE EXPERIENCE... I WILL TELL YOU IF YOUR VAGINA SMELLS, WHAT PRODUCTS I THINK YOU SHOULD USE... A LOT OF BEAUTICIANS DON'T CARE BECAUSE ITS JUST THEIR JOB. AND I THINK THATS WHAT MAKES ME UNIQUE'
DEJAH IS ONLY AT THE BEGINNING OF HER JOURNEY, SHE IS SURELY A BUSINESS WOMAN TO LOOK OUT FOR IN THE FUTURE. RESILIENT, STRONG & BLACK. A TRUE TYCOON IN THE MAKING.
By Shiroe Zita.